transpromo marketing

really making a statement

As the Direct Mail market continues to thrive, with the average British household now receiving 13.2 items every four weeks, Datagraphic Ltd is proving that new print technologies can help raise reader awareness, by transforming routine statements and other transactional documents into powerful customer communications.

Scotch Kirkpatrick of Datagraphic explains, “In business, we regularly contact customers, shareholders, suppliers and employees with statements, invoices,cheques and payslips. These documents are expected, and because of their financial standing are generally opened and read before other mail. This therefore presented a fantastic opportunity, to use these items for marketing purposes, to cross sell new products/services and enhance brand recognition with the recipient.”

Scotch continues; “As security printers holding ISO27001 accreditation, we routinely handle customer data and transactional mailings. Now with the introduction of our ‘Transpromo’ service, we can cost effectively grab a reader’s attention. By combining transactional print, bold design, colour and variable marketing data, we create powerful personalised business communications.”

Marketing teams from the financial, pensions and retail sectors have been amongst the first to embrace Transpromo. While other sectors are now showing keen interest, particularly in using black and white advertising, as well as full business colour. A number of organisations are also considering Transpromo as a source of direct revenue, by allowing partners and suppliers to use white space on documents for their advertising.