payroll transpromo

have you considered your payroll as a revenue generator?

Organisations looking to reduce their payroll expenditure are now considering Transpromo, the process of adding advertising to payroll stationery.

The payroll department holds demographic data on employees and communicates with them on a weekly or monthly basis. This captive audience are attractive to third-party advertisers looking to promote their products and services to potential groups of people.

To generate a Transpromo payslip, Datagraphic take a payroll data file and filter it by a given criteria  from the advertiser, this might be salary level, gender, age etc. An agreed advertisement, in colour or black and white, is then attached to an individual, which is then printed onto the payslip and despatched in the usual way.   

Transpromo enables the payroll department to source and agree terms with their own advertisers and Datagraphic to manage the production and fulfilment.

To learn more visit our dedicated Transpromo website www.transpromo.co.uk