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DATAGRAPHIC NEWSLETTER

New man at the top for Datagraphic

Datagraphic Ltd, is pleased to announce that Robert Hoon will be joining the company this month, as Managing Director Designate.

Robert 43, has extensive experience of the print industry and secure print marketplace following a 22 year career in sales and management, most recently as Director of Secure Logistics with Bemrose Booth.

Over the coming months Robert will work closely with current Managing Director Scotch Kirkpatrick, to ensure a smooth transition of responsibilities.  Robert will then take over from Scotch later this year, when Scotch  becomes Chairman, focusing on strategic direction and product development.

Robert comments, “Scotch and the team have worked really hard to build the business from nothing to the success it is today. I hope now to use these solid foundations to take the company to the next level. Datagraphic has a strong reputation for producing high quality print solutions and offering exceptional levels of security to ISO27001 standard. My role, working with our accredited distributors, will ensure we not only maintain these standards,  but that we embrace new ideas for print and electronic document management in the secure print sector.”

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Marketing really makes a statement!

As the Direct Mail market continues to thrive, with the average British household now receiving 13.2 items every four weeks1, leading security printer, Datagraphic Ltd is proving that new print technologies can help raise reader awareness, by transforming routine statements and other transactional documents into powerful customer communications.

Scotch Kirkpatrick of Datagraphic explains, “In business, we regularly contact customers, shareholders, suppliers and employees with statements, invoices, cheques and payslips. These documents are expected, and because of their financial standing are generally opened and read before other mail. This therefore presented a fantastic opportunity, to use these items for marketing purposes, to cross sell new products/services and enhance brand recognition with the recipient.”

Scotch continues; “As security printers holding ISO27001 accreditation, we routinely handle customer data and transactional mailings. Now with the introduction of our ‘Transpromo’ service, we can cost effectively grab a reader’s attention. By combining transactional print, bold design, colour and variable marketing data, we create powerful personalised business communications.” 

Marketing teams from the financial, pensions and retail sectors have been amongst the first to embrace Transpromo. While other sectors are now showing keen interest, particularly in using black and white advertising, as well as full business colour. A number of organisations are also considering Transpromo as a source of direct revenue, by allowing partners and suppliers to use white space on documents for their advertising. 

To learn more about the power of Transpromo visit www.transpromo.co.uk or call Datagraphic on +44 (0) 1788 535383 for details of a Datagraphic Accredited Distributor (DAD) in your area.
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